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    General Inquiries:
    Tel: 404-733-4423
    Fax: 404-733-4529
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    Marci Tate
    Manager of Public Relations
    Tel: 404-733-4585
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    High Museum of Art Joins Bank of America Museums on Us Program

    ATLANTA, July 9, 2009 – The High Museum of Art is now part of Bank of America’s “Museums on Us” (MOU) program, which offers Bank of America cardholders the opportunity to visit the High free of charge on the first full weekend of every month. The High joins more than 120 museums and cultural institutions already participating throughout the United States, including five in Atlanta—the Atlanta History Center, Fernbank Museum of Natural History, Atlanta Botanical Garden, Zoo Atlanta and the Millennium Gate.

    To qualify for the Museums on Us program, Bank of America customers simply present their ATM, credit or check card and a valid photo ID to gain free general admission* to any participating institution. For a complete listing of participating museums and other program information, visit www.bankofamerica.com/museums.

    “We are proud to partner with the High Museum,” said Rena M. DeSisto, Arts and Culture Executive, Bank of America. “Bank of America is committed to strengthening artistic institutions in the communities we serve across the country, and Museums on Us provides a free cultural resource at a time when it’s needed most. The program benefits our museum partners and our communities by providing access to the arts and creating new opportunities to attract visitors.”

    Bank of America is also sponsoring the exhibitions and programming of the High’s “MoMA Series,” which includes the current exhibition “Monet Water Lilies.” The High’s presentation of “Monet Water Lilies” launches a multi-year, multi-exhibition collaboration between the High and The Museum of Modern Art, New York, that will feature two major exhibitions and four focus exhibitions now through 2013.

    *MOU is not valid for special exhibitions, fundraising events or ticketed shows. Not to be combined with any other discounts or offers. Free admission does not guarantee reservation. Offer valid the first full weekend of each month through December 4 and 5, 2010.

    Bank of America and the Arts
    Bank of America is a major supporter of arts and heritage in the United States, and increasingly in Europe. Its support is built on a foundation of responsible business practices and good corporate citizenship that helps improve access to the arts and arts education in local communities nationwide. Bank of America offers customers free access to more than 120 of the nation’s finest cultural institutions through its acclaimed Museums on Us® program, while the Art in our Communities program shares exhibits from the bank’s corporate collection with communities across the country through local museums. In addition, the Bank of America Charitable Foundation provides philanthropic support to museums, theaters and other arts-related nonprofits to expand their services and offerings to schools and communities. Bank of America’s unique arts and heritage program makes good business sense by providing customers with a distinct benefit, while supporting the economic and cultural vitality of the communities it serves.

    High Museum of Art
    The High Museum of Art, founded in 1905 as the Atlanta Art Association, is the leading art museum in the southeastern United States. With more than 11,000 works of art in its permanent collection, the High Museum of Art has an extensive anthology of 19th- and 20th-century American and decorative art; significant holdings of European paintings; a growing collection of African American art; and burgeoning collections of modern and contemporary art, photography and African art. The High is also dedicated to supporting and collecting works by Southern artists and is distinguished as the only major museum in North America to have a curatorial department specifically devoted to the field of folk and self-taught art. The High’s Media Arts department produces acclaimed annual film series and festivals of foreign, independent and classic cinema. In November 2005, the High opened three new buildings by architect Renzo Piano that more than doubled the Museum’s size, creating a vibrant “village for the arts” at the Woodruff Arts Center in midtown Atlanta. For more information about the High, please visit www.high.org.

    The Woodruff Arts Center The Woodruff Arts Center is ranked among the top four arts centers in the nation. The Woodruff is unique in that it combines four visual and performing arts divisions on one campus as one not-for-profit organization. Opening in 1968, the Woodruff Arts Center is home to the Alliance Theatre, the Atlanta Symphony Orchestra, the High Museum of Art and Young Audiences. To learn more about the Woodruff Arts Center, please visit www.woodruffcenter.org.

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